Chef Jamie Gwen
Food & Wine with Chef Jamie Gwen July 17, 2011 | Chef Jamie Gwen
San Francisco Chronicle
“Clearly, Bruce Cost is a man with ginger on the brain…”
Star Tribune Reviews BCGA
Fans of the fresh ginger ales served at Big Bowl (three Twin Cities locations, www.bigbowl.com) — I think I’m a charter member of that club — will be pleased to hear that founder Bruce Cost is now bottling the restaurants’ bright, ultra-ginger-ey taste sensation.
The formula for Fresh Ginger Ginger Ale by Bruce Cost isn’t complicated, just carbonated water, cane sugar and plenty of freshly grated ginger, with all that pulp settling to the bottom of the bottle, requiring a gentle shake before serving. The tangy results — not too sweet, not too spicy — are uniquely refreshing. Price: Roughly $1.75 per 12-oz. longneck bottle, and currently available at Twin Cities Cub Foods stores. Cost also offers pomegranate/hibiscus- and jasmine tea-infused varieties.
Recent Reviews and Posts
We have been receiving a lot of press in various publications and blogs recently. Here is an update on some of the posts and articles featuring Bruce Cost Ginger Ale:
Francis Lam’s ginger ale round-up:
A nice Gin Buck cocktail recipe from Swanksalot’s Solipsism:
Alpana Singh singles out Bruce Cost Ginger Ale in a very nice piece on ginger:
Check out this PDF collection of several reviews and articles from the New york Restaurant Show, Eliza Bites, Dining Chicago and more here.
BevNET.com reviews Original Ginger Ale
The “Original” variety of Fresh Ginger Ginger Ale by Bruce Cost is an impressive display of what happens when you take quality ingredients and let their natural flavor take center stage. In this case, you’ve got a four-ingredient formulation that relies heavily on the flavor of the fresh peeled ginger that goes into each bottle. Bruce Cost, who has written Asian cook books as well as a book that’s strictly on ginger, clearly knows what he’s doing with this ingredient and somehow has managed to translate that into something that can be enjoyed in a shelf-stable form. For a product that has relies on ginger alone for flavoring, it’s extremely mellow and smooth (at least relative to other spicy ginger beers), with only a moderate amount of heat making its way onto your tongue. It’s sweetened with cane sugar, which makes it sweet, but not too sweet. There’s some ginger pulp throughout and it settles, which is just another indicator of how high-quality this product is. Packaging is a standard 12 oz. longneck, which they’ve appropriately decorated with a design that looks rustic and handmade – just like the product . The Bruce Cost angle will certainly mean something to ginger aficionados, while the rest of the label should convince consumers that this product is wholesome and super high quality. Overall, an exceptional CSD that we hope to see a lot more of.